HELLO * HI * HELLO * HI * HELLO * HI * HELLO * HI * HELLO
Hi! I’m Sally 👋 I’m a seasoned content designer with an MA in psychology and a BFA in design 🎓 I aim to craft content that is accessible, inclusive, and built to be used with minimal effort (by ALL humans). I’ve worked for organizations big and small in areas like fintech, web3, marketplace, and health — transforming complex jargon into simple language. I’ve also dabbled in writing for chat experiences (conversation design). Check out my work! I’m open to remote, SF, and NYC opportunities.
Philosophy: I delight in the pleasure of crafting straightforward error messages and microcopy just as much as writing for complex flows. I believe that the simplest asks have a great deal of power on user experience.
My daily
musings
include colorful
facades
2025
About me
Coming from a visual design background, finding content design was like finding my perfect match. My love for words and my deep understanding for human-centered design made the transition seamless and exciting. During the pandemic, I became a certified health and wellness coach and continued on to pursue an MA in psychology. This journey has strengthened my design practice and ignited my passion for workshop facilitation. I'm excited to join a collaborative team that takes pride in simple, accessible content design rooted in research. I deeply value empathy, growth, and human connection.
Kind words
“I had the pleasure of managing Sally during her tenure on our small but mighty MetaMask Content Design team. She excels at user research and brings a uniquely insightful perspective to complex user problems. Her exceptional empathy and ability to identify nuanced user needs consistently strengthened our product decisions. Beyond her professional skills, Sally's thoughtful approach and collaborative spirit made her a joy to work with. I highly recommend her for any team looking for a skilled content designer who brings both empathy and analytical thinking to their work.”
— Former content design manager
Say hello ✨
Reach out about full-time positions + collaboration opportunities (or just say hi)